Digital Marketing Foundation for Therapist Mickell Daniels
Objective 1: Build Infrastructure - The Digital Front Door to Your Content
- Create a YouTube Channel - To increase awareness and grow your following
- Create a Facebook Group - To build community and rapport. We’ll use the group for education, but it also helps you earn people’s trust to become clients.
Objective 2: Develop Content Strategy: Draws People to Your Digital Front Door
- Create a 30-day Content Marketing Plan - This is our roadmap. We will use it to plan your posts and video discussion topics. It will include a calendar and themes for your content. Includes 60-minutes of consulting. You can use our template and update monthly as needed.
- FREE Ebook Lead Generator - We will design an ebook to be used as a giveaway to anyone who subscribes to your email list.
- Weekly Livestream Show - We will help you plan your show. We will coach you through the livestreaming process using Streamyard, Zoom or Facebook. We will design show graphics and edit your first (4) show recordings for multi-channel distribution.
Objective 3: Create a Social Media Sales Funnel - Where We Distribute Your Content
- Social Media Power Pack - We will design 30 social media graphics and videos to help promote your show, encourage people to download the ebook, join your Facebook group, schedule consultations, and purchase your services.
- Create a Landing Page - This is the first thing people will see when they click a link from your social media accounts. It will direct them through a lead generation funnel we create.
- Design a Welcome Email Series - When people join your email list, they will receive a series of emails inviting them to take action, welcome email, invite to follow social media, invite to schedule consultation.
Objective 4: Implement Systems of Automation - Outsource Tasks to A.I.
We will help you automate mundane tasks like posting to social media, scheduling consultations, sending emails, and lead generation.