As a savvy travel agency owner, you must have a solid digital marketing strategy to stand out from the crowd and earn your share of the revenue. With an understanding of how people may find you online, you'll know exactly what tools you should use to set yourself up for online marketing success.
We created a FREE digital marketing guide to show you how to connect the dots in online marketing. Click here to download the playbook exclusively for travel professionals.
How online marketing can work for travel agents.
People are talking up the places they trust and their favorite places to stay and visit in a new location directly; they’re sharing photos from their last trip and writing reviews about their favorite places to call home when they travel. Almost every trip starts with a request from friends and family for suggestions of places to go and things to do.
You want your business to be part of these conversations and you want your content to be relevant and meaningful.
The more you can do to keep your business top of mind and make it easy for others to talk about you, the more you increase the chances of people recommending or seeking you out when they need what you offer. Beyond being part of the conversation, you must understand what people may find when they go looking for your business specifically by name, or by something your business offers.
It’s a fact that bookings in today’s travel and tourism market are driven from many sources. When done correctly, online marketing provides opportunities to extend each of these areas and more even further.
As you know, business is built on relationships—both in person and virtually. Online marketing allows you to strengthen existing relationships with current customers and build new ones.
As a smaller more intimate travel provider, you have a huge advantage over big agencies because you actually know your customers. Many times you interact with them in a way mega companies cannot. It’s that intimate knowledge that can keep your business top of mind and give you an edge.
Ultimately, we’re talking about engaging with people. The location has changed to a digital
format but at the other end of those devices are people. And people do business with businesses they know, like, and trust.
Take immediate action and use this information: