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Put Your Marketing on Autopilot

7/25/2023

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If you dream of having automated content marketing and advertising campaigns, but don't have the time or the team to set it up, keep reading to understand the anatomy of marketing automation workflows and download our automation templates.
As a CEO, founder, or marketing executive, you know that data-driven decisions are the best decisions. To get a good handle on what resonates with your audience,  it's important you implement automated systems to collect and analyze data about your customers and their behaviors. Doing this will help you make informed decisions about what types of content and messages to send to different segments of your audience, and make adjustments to ensure optimal results. 
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​Examples of working smarter with marketing automation.

Automation can include anything from lead generation and nurturing to social media scheduling and advertising. It makes the most of your marketing time and dollars by streamlining repetitive tasks and providing insights into customer behavior. This enables you to deliver personalized, timely, and relevant messages to your audience, optimize your campaigns based on data-driven insights, and maximize your marketing time while improving customer engagement and sales.
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Types of Automation
Most common automated marketing tasks.
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  • Email automation: Sends targeted and personalized emails to subscribers based on their behavior, interests, and preferences. It automates email campaigns such as welcome emails, follow-up emails, and abandoned cart emails.
 
  • Lead generation automation: Automates the lead generation process of identifying and generating new customers. This can include using chatbots, landing pages, and forms to capture leads. 
 
  • Customer relationship management: Automates customer data, such as monitoring customer interactions and relationships, sending targeted follow-up messages, and managing customer data.
 
  • Ecommerce marketing automation: Specifically tailored to ecommerce businesses, this involves automating tasks such as abandoned cart emails, product recommendations, and transactional (such as confirmation or feedback) emails.
 
  • Text (SMS) automation: Sends automated text messages to subscribers or leads at specific times or when certain actions are taken (like making a purchase).
 
  • Social media marketing automation: Includes scheduling and publishing social media posts in advance, monitoring analytics, and engaging with your audience automatically through messenger chatbots.
 
  • Advertising automation: This automates your advertising campaigns, such as retargeting ads on Facebook and Instagram and Google Adwords campaigns.

Take immediate action and use this information:
  • Download FREE guide, "Automate Your Marketing Like a Pro"
  • Enroll in Email Evolution Bootcamp
  • Subscribe to wemerge AI on YouTube
  • ​Create email automations with Constant Contact
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