Nonprofit organizations’ marketing needs are in some ways more complex than those of most businesses. Your success relies on building strong relationships with diverse stakeholders including clients, volunteers, donors, community leaders, and funding agencies.
We created a FREE digital marketing guide to show you how to connect the dots in online marketing. Click here to download the playbook exclusively for Non-Profit Organizations.
How online marketing can work for independent authors
People are talking up their favorite community causes directly. They’re consuming and sharing content they find useful or entertaining from those organizations, and they’re asking connections for recommendations. Your nonprofit has an opportunity to be part of these conversations.
The more you can do to keep your business top of mind and make it easy for others to talk about you, the more you increase the chances of people recommending or seeking you out when they need what you offer. Beyond being part of the conversation, you must understand what people may find when they go looking for your business specifically by name, or by the books you've written.
By focusing on those core elements of connect, experience, entice, and engage, an author or small publisher can create the relationships and interactions that keep existing readers coming back and increase word of mouth and social visibility that brings new readers through the door.
As you know, business is built on relationships—both in person and virtually. Online marketing allows you to strengthen existing relationships with current customers and build new ones.
When your connections engage with you on social, forward your emails, or share your content with their contacts, those interactions create more visibility for your books. In turn, this engagement brings new readers to your books and feeds into the ways people find your books in the first place.
Ultimately, we’re talking about engaging with people. The location has changed to a digital
format but at the other end of those devices are people. And people do business with businesses they know, like, and trust.
Take immediate action and use this information: