Interest in AI and automation is accelerating among small businesses. They understand there is an opportunity to leverage them, but some questions still exist.
Small businesses unanimously say their biggest challenge is customer acquisition.
Attracting customers is the biggest headache small businesses currently face, and it takes up an inordinate amount of their time. Many struggle with marketing and feel they lack the marketing talent needed to succeed.
Use marketing automation for customer acquisition
Lead Nurturing: With marketing automation, you can set up drip campaigns that deliver a series of targeted messages over time. This helps build relationships with leads, providing them with valuable information, and gradually moving them through the sales funnel.
Personalized Messaging: Marketing automation allows you to segment your leads based on various criteria such as demographics, behavior, and interests. By sending personalized messages, you can tailor your content to match their preferences, making it more relevant and engaging.
Lead Magnets and Opt-ins: Automation can assist in delivering lead magnets, such as ebooks, webinars, or whitepapers, to attract and engage potential leads. It can also manage opt-ins and subscriptions efficiently. We combine this strategy with a powerful email marketing tool like Constant Contact to help our clients attract and nurture leads.
Here's a video we created about how we make lead magnets. If you want to try this for yourself, get 10 FREE credits to download done-for-your content at https://www.plr.me/friends?h=DgB9PY